BusinessUS Grows Lending Team with Addition of Ivette Hernandez


Business US continues to build its lending team with the addition of experienced SBA lending veteran Ivette Hernandez, who brings 20 years’ experience in small business lending and real estate financing to the California-based nonbank lender.

Ivette reports to Stephanie Bitters, Managing Director of SBA Lending and Chief Credit Officer. She started with BusinessUS on March 6th.

Read the press release.


How big is the Small Business Lending Market? $1 Trillion, says SBA

Logo_SBAThe SBA Office of Advocacy says the US Small Business Lending market is $1 Trillion, including “$585 in business loans outstanding, $422 billion in credit from finance companies, and the rest from a mix of sources”

See the SBA Report here

~ Norris Lozano, CEO of BusinessUS

The Biology of Winning

The Hour Between the Dog and the WolfHere’s a novel way to understand what “being on a roll” feels like. In his book THE HOUR BETWEEN THE DOG AND THE WOLF, trader-turned-neuroscientist John Coates concludes that  “the winner effect,” is a self-reinforcing osmosis of the two key hormones driving the biochemistry of success and failure — testosterone, which Coates calls “the hormone of economic bubbles,” and cortisol, “the hormone of economic busts.”

“Biologists studying animals in the field had noticed that an animal winning a fight or a competition for turf was more likely to win its next fight. This phenomenon had been observed in a large number of species. Such a finding raised the possibility that the mere act of winning contributes to further wins.”

Not that BusinessUS is accustomed to shilling (other people’s) books, but this theory is compelling.

~ Norris Lozano is CEO of BusinessUS, a California-based small business lender. Visit

New Wall Street Journal Series: How to Navigate the New Small-Business Lending Landscape

WSJ-logoThe Wall Street Journal is beginning a new series about Navigating the Small Business Lending Landscape. Says writer Ami Kassar: “Lending for small businesses today is completely different than it was before the recession. Banks have tightened up or fizzled out. Credit scores and available home equity have been hit. And as a result, we now have hundreds of lenders that are not regulated by the same standards as big banks and eager business owners seeking loans. This environment creates compelling choices for small business owners, but can also be dangerous territory.”

Read the short introductory article here.

BIG NEWS: C-Level SBA Lending Veteran Stephanie Bitters Joins BusinessUS

Headshot_Stephanie Bitters_BW

Check out our press release: “C-Level Score: BusinessUS Lands SBA Pro Stephanie Bitters, 27-year Veteran”

Dec. 26, 2013 – LOS ANGELES, Calif. — Norris Lozano (CEO of BusinessUS) has announced the hiring 27-year SBA lending veteran Stephanie Bitters as Chief Credit Officer and Chief Operating Officer. Ms. Bitters joins veteran small business lenders Lozano, Antonio “AZ” Zate, and Tara Johnson on the operational team of BusinessUS, a non-bank lender delivering SBA 7(a) loans to American small businesses that cannot get credit elsewhere….”

Read the release: 

Small Business Lending Index says small business lending back to pre-recession levels


Pulled from the Washington Post “On Small Business” section today, this article:

“Since January, the Thomson Reuters/PayNet Small Business Lending Index, which measures the volume of new commercial loans to small firms, has averaged 110.4, up substantially from an average of 103.6 in 2012.

That marks that fourth straight year-over-year improvement, with the average previously jumping from 74.2 in 2009 to 80.7 in 2010 to 94.6 in 2011. The scores are indexed so that the volume of loans from January 2005 equals 100; so the measure is now above pre-recession levels.”

“Credit health is up, delinquencies are down, and many indicators are pointing toward upward growth in small business lending activity,” says Norris Lozano, CEO of BusinessUS, a non-bank lender making SBA 7(a) loans to small businesses in targeted markets nationwide.

Why SBA lenders should care about the approval of the Volcker rule

bigstock-woman-call-with-headset-12515864The Coleman Report posits a life-threatening problem for small lenders: the approval of the Volcker Rule within Dodd-Frank means that large banks are going to be seeking new lending avenues – and a bunch are probable going to set their sights on SBA lending.

“Consider that 78% of all American bank deposits are held by only the largest 20 banks. The decks are already stacked against smaller banking companies with less than $500 million in assets. With a major source of revenue set to dry up in about 18 months, these larger banks will begin to scour the financial landscape for new places to deploy capital and SBA lending provides one of those opportunities,” says the Coleman article.

“Smaller institutions are going to have to be niche-focused and keep moving more quickly than large banks,” says Norris Lozano, CEO of BusinessUS, a non-bank lender making SBA 7(a) loans, “We will have to remain agile and ready to seize opportunities.”

Despite the Shutdown, demand grows for small business loans


Despite the US Government shutdown in October, demand for small business loans grew. In fact, year-over-year demand for September and October together is up 25% over last year.

According to the Fox Small Business Center, “Demand for small-business financing increased 13% in October over the 2013 monthly average, according to Direct Capital’s October Small Business Lending Demand Index. This comes on the heels of a 12% climb in September. Year over year, demand is up nearly 25%, according to the index.”

“Many indicators are pointing toward strengthening recovery in small business, observed Norris Lozano, CEO of BusinessUS.

Stephen Lankler, Direct Capital’s senior vice president, concurs: “The October reading is a good indicator for the economy at-large.”

SBA Kicks Off “Veterans Small Business Week”

2887_SBA_VeteransCampaign_514x200Veterans Small Business Week is an SBA initiative to reach out to veteran entrepreneurs and small business owners. “The SBA is acutely focused on making sure our nation’s veterans have the tools and capital they need to start or grow a business,” says Norris Lozano, CEO of BusinessUS, “We fully support these efforts to assist in the transition from military to civilian life, including small business lending.”

According to the U.S. Census, nearly one in 10 small businesses is veteran-owned. And, these 2.4 million veteran-owned small businesses employ almost 6,000,000 people and generate more than $1,000,000,000,000 ($1 Trillion) in receipts!

Veterans Small Business Week will be held from November 4 to 11.

If you’d like to learn about BusinessUS Veterans Programs, please visit our website,, and this page.