The 2 Words Steve Jobs Hated Most: Branding and Marketing

1395247217-two-dreaded-hated-words-steve-jobs-apple-2“In Steve’s mind, people associated brands with television advertising and commercials and artificial things. The most important thing was people’s relationship to the product. So any time we said ‘brand’ it was a dirty word.”  ~Apple VP of Worldwide Marketing Communication Allison Johnson