Here’s a novel way to understand what “being on a roll” feels like. In his book THE HOUR BETWEEN THE DOG AND THE WOLF, trader-turned-neuroscientist John Coates concludes that “the winner effect,” is a self-reinforcing osmosis of the two key hormones driving the biochemistry of success and failure — testosterone, which Coates calls “the hormone of economic bubbles,” and cortisol, “the hormone of economic busts.”
“Biologists studying animals in the field had noticed that an animal winning a fight or a competition for turf was more likely to win its next fight. This phenomenon had been observed in a large number of species. Such a finding raised the possibility that the mere act of winning contributes to further wins.”
Not that BusinessUS is accustomed to shilling (other people’s) books, but this theory is compelling.