To Thine Own Brand Be True

FAIL_Lululemon_Stock_Price_2013Great (GREAT) and timely article in Entrepreneur about Authenticity, covering NJ Governor Christie’s bridge troubles, and his inability to inspire confidence in his ability to a) tell the truth and b) lead.

People, companies, brands… are allowed to make mistakes. All do, and ever will.

Some mistakes are just to egregious to get over (Lululemon, hello?

Shut up! Lululemon’s Stock Price, 2013

What’s just not going to wash is blowing your hard-earned brand by making a mistake, and then choking on the apology.

Check out PR Lessons for a Bridge Scandal here.

~ Norris Lozano, CEO of BusinessUS