Great (GREAT) and timely article in Entrepreneur about Authenticity, covering NJ Governor Christie’s bridge troubles, and his inability to inspire confidence in his ability to a) tell the truth and b) lead.
People, companies, brands… are allowed to make mistakes. All do, and ever will.
Some mistakes are just to egregious to get over (Lululemon, hello?
What’s just not going to wash is blowing your hard-earned brand by making a mistake, and then choking on the apology.