“We love the Los Angeles Small Business community”, says Norris Lozano, CEO of BusinessUS, “There’s an excitement and innovative spirit here that’s unlike any other city. Take the Rising Sun Jeans Company, for example…”
What it is: A company that makes unique custom-made jeans.
Why it’s cool: Rising Sun is like the new Levi Strauss—their modern jeans are composed of all quality, hand-cut fabrics and sewn by a person on a sewing machine. There’s no factory, no conveyer belt assembly line, no robots, and all products are made in America.
They do, however, maintain a certain back-in-the-old-days appeal (many of their sewing machines date back to the 1920s), and they believe in crafting clothing that will last. While they do custom jeans in-house, they also make and sell jeans in standard store sizes.
This blog post quotes from this article: http://www.businessinsider.com/coolest-small-businesses-in-la-2013-9?op=1#ixzz2ntQ1Czsl